Personable financial planning for lovers of adventure and the outdoors.
Dan Honsberger, CFP ®
Founder, Reel Financial Planning
Dan Honsberger, CFP®
Founder, Reel Financial Planning
With 20 years of experience in the financial services industry, I’ve excelled in bridging the gap between the big picture and the details. I’m both a spreadsheet person and a people person. I get joy from guiding clients through the complexity of their financial lives and finding creative solutions to everyone’s unique situation. I specialize in navigating complex financial situations with clarity and confidence. When partnering with a client, I invest substantial time to fully understand each client's unique goals and challenges, delivering thoughtful, tailored strategies far beyond a one-size-fits-all approach.
The adage says that “money isn’t everything.” While true, building financial resources is critical to giving ourselves options and choices about what we can and can’t do. I started Reel Financial Planning to help people take control of their finances and build the life they want to live.
I’m passionate about the outdoors, personal growth, and my community — whether it's road-tripping with my wife Kate, son Albert, and our poodle Calvin, walking my neighborhood, volunteering with Cub Scouts, or casting a line with the Fly Fishers of Virginia. I love being outside, exploring the world, and furthering my skills. Growing as an angler and hunter helps me better understand my place in the world and helps me feel more connected to my place and time. I do my best to apply these lessons to my work.
Like a skilled fishing guide showing you how to read the water, I guide clients through life’s financial crossroads — from tax and investment planning to estate and education funding — with practical, customized strategies that bring clarity and peace of mind.
Learn more about our strategic approach to wealth.
Empowering self-reliance in finance.
Discovery
We begin with a comprehensive review of your financial situation - your current position, past decisions, and your future goals. Through meaningful conversation and thoughtful questions, we uncover what matters most to you. This step sets the foundation for everything that follows.
Wayfinding
With a clear view of your landscape, we create a personalized plan tailored to your life. We develop practical, flexible solutions that reflect your goals and empower informed decision-making. We design strategies that align your money with your life - clear, actionable, and built for the long haul.
Navigation
We don’t stop at planning—we help you put it into action. From coordinating next steps to being a sounding board for new decisions, we’re here as your guide. As life evolves, we make thoughtful adjustments to keep you aligned with your goals.
How We Work
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Book a free 30-minute intro call to see if we’re a good fit. You can contact me here to book your consultation.
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Yes - almost all of my meetings are held via Microsoft Teams, so we can connect no matter where you are. I offer some flexibility for client meetings - just ask and I’ll do my best to accommodate.
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That depends on your needs. Ongoing clients typically meet 3 - 4 times per year, while project clients meet based on the scope.
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No. You can pause or cancel your engagement at any time. Many clients choose a short-term engagement to tackle a specific challenge or life transition.
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Most services are billed as flat-fee projects or a monthly subscription. The fee for a project is typically billed half up-front, with the remainder due upon completion.
